Why Diversity

There are 350,000+ U.S. companies with a Supplier Diversity program waiting to give you more business when you work with Women-owned Businesses like Focus USA!

  • How many are YOUR clients?
  • Can your company GAIN a larger percentage of your clients’ marketing spend if you affiliate with a woman-owned business?
  • It PAYS to find out!

Can you double your revenue or more through Diversity sourcing?


  • Diversity sourcing through Women’s Business Enterprises (WBEs) is mandated by most corporations today. As much as 25% of corporate marketing dollars is being allocated to this
  • Diversity spending exceeds $100 billion+
  • In 2011 AT&T spent $12 billion or 21.5% of its total spend with WBEs or suppliers working with 2nd tier sources
  • In 2012 Ford increased its diversity spend 34% to $6 billion+
  • Billion dollar Roundtable. Companies that allocate + $1 billion to Diversity spend: AT&T Corp., Avis Budget Group, Boeing Co., Chrysler LLC, Dell Inc., Ford Motor Corp., General Motors Corp., Honda, IBM Corp., Johnson Controls Inc., The Kroger Co., Lockheed Martin Corp., Procter & Gamble Co., Toyota Motor North America Inc., Verizon Communications Inc. and Wal-Mart Stores
  • Top 10 companies for Supplier Diversity: The top 10 companies in order from 1 to 10 are Marriott International, AT&T, Sodexo, KeyCorp, HP, CSX Corp, Cox Communication, PG&E, Bank of America, and Merck & Co.

Take these actions:

  • With your existing clients…….Tell them you have a WBE partner(s) receiving a significant share of your data and analytics spend. Include this message in your presentations, too!
  • When presenting to new prospects……Tell them about your partnerships with WBEs. It will give you a competitive advantage in their decision-making process.

What corporations look for:

  • Suppliers that are either WBEs themselves or which contract with WBEs
  • WBEs that are proven quality suppliers

What is 2nd Tier Sourcing?

  • Corporations are favoring their non-diversity brokers and agencies which sub-contract a percentage of their data and analytics spend to women-owned Diversity companies (2nd Tier sourcing)
  • Many corporations are insisting that their non-diversity brokers and agencies outsource at least 25% of their spend to Diversity companies

Why Choose a “Best of Breed Data Provider” WBE like Focus USA?