Predictive Modeling

The Predictive Modeling process takes our Customer Insight to the next level. Whereas Indexing examines data variables individually, modeling measures the interaction of all 1500+ variables to determine which combinations of data are the most statistically significant for your direct marketing campaign needs. The resulting algorithm, when applied to the Focus USA database, calculates and assigns a weighted score to each individual, based on the predictability of each to respond.

The modeled file is then sorted into 10 or 20 cells, ranging from high to low responsiveness according to the scores. Consumers who fall in the top ranking cells have the highest scores and most closely resemble your current customers.

Predictive Modeling Benefits

  • Calculate & score each customer
  • Access a greater universe of targets
  • Eliminate guesswork
  • Predict with accuracy
  • Streamline acquisition efforts
  • Improve ROI

The Focus database consists of transactional, behavioral, offline-online, self-reported and demographic data and includes virtually every adult in the country. A Predictive Model, therefore, will give you access to a large universe of responsive names, helping to uncover new niche markets for you as well. This process will streamline your acquisition efforts and return more to your bottom line.

Take the guesswork out of the equation and create a model that is both predictive and responsive. Whether you want to build a new customer model, a response & approval model, or a customer reactivation model, Predictive Modeling will give you the results you desire.


Consult a Response Strategist