Data Hygiene Solutions

Focus USA’s comprehensive data hygiene system ensures that every marketing list we provide has been run through the full range of Focus USA filters, screens, scrubs and source verifications in order to produce the highest quality, most deliverable direct marketing lists available. Our robust data list cleaning criteria include: 

  • Change Of Address (NCOA)
  • Address Verification and Standardization
  • Delivery Point Validation (DPV)
  • Delivery Sequence File (DSF)
  • Address Not Known (ANK)
  • Locatable Address Conversion System (LACS)
  • CASS Certification
  • National Do Not Call (DNC) Scrubbing
  • Profanity Scrub
  • And More

In addition to performing the data hygiene processes above on our own Focus Certified Lists, we will gladly clean customer lists on behalf of our clients.


Consult a Response Strategist